Precious Metals of America
Brand ID & 
eCommerce UI/UX.
Precious Metals of America is a B2C cash sales eCommerce brand designed to capitalize on smaller denomination sales of precious metals.

The UI/UX for the eCommerce site is clean and simple to get out of the way of the sexy visuals which enhance the tangible, aspirational desire for holding precious metals. Utilizing an Americana feel for the brand was a no brainer.
E-commerce Mobile
Brand Identity
E-commerce Desktop

additional work

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