PROFESSIONAL SUMMARY:
Seeking to leverage over two decades of UI/UX design and branding expertise where I can drive innovation and elevate digital identities through strategic design solutions. Eager to collaborate with and inspire a team to create industry-leading work that maximizes user engagement and drives significant ROI for the business.
SOME BRANDS I HAVE WORKED WITH: Intel, Budweiser, Bud Light, Harley Davidson, GM, Sony, MotorTrend, Surfer Mag, Hot Rod, MagnaFlow, Warner Bros., Sidney Kimmel Ent., Caesars Ent., Paris Hotel, Bally’s, Flamingo Hotel, Coldwell Banker, Keller Williams
SOME BRANDS I HAVE WORKED WITH: Intel, Budweiser, Bud Light, Harley Davidson, GM, Sony, MotorTrend, Surfer Mag, Hot Rod, MagnaFlow, Warner Bros., Sidney Kimmel Ent., Caesars Ent., Paris Hotel, Bally’s, Flamingo Hotel, Coldwell Banker, Keller Williams
SKILLS: Adobe CS, Figma, branding, web, mobile, product
EXPERIENCE:
shopstar
Head of Branding, UI/UX, and Design
• Spearheaded the brand creation and product launch of “shopstar” Shopify app for Ecomm SMBs to enable personalized brand deals with shoppers based on the performance of their UGC
• Hands-on designer of the shopstar influencer product ui/ux, Shopify merchant application interface, merchant LP, and all marketing materials driving conversions for merchant and shopper installs
• Pioneered the "shopstar score," which via Ai measures a social media creators influence to automatically generate store credit
• Onboarded 250+ e-commerce stores in 2023 with massive adoption projected
Artech / Intel Gaming Access
Lead Designer (contract)
• Creative lead to an international team focused on generating UGC conversions and database growth for key stakeholders within Intel Gaming Access Program
• Delivered highly effective ROI producing web, mobile, video, and digital marketing creative for major ISV franchises with significant presence in the gaming industry including Call of Duty Modern Warfare II, PUBG, Gotham Knights, Naraka Bladepoint, Dying Light 2, Crime Boss Rockay City, Elden Ring, and more
• Utilized my expertise in visual storytelling and ui/ux to generate high engagement, content quality, social sharing, huge database growth, and customer LTV, allowing for informed decision-making and optimization strategiesfor Intel stakeholders
APR ’20 - JUN ’21 - LOS ANGELES, CA
Creative Marketing Director | Allegiance Gold / Media Hyve
• Led a multifunctional team consisting of copywriters, video editor, SEO manager, social media manager, and junior designers
• Created and optimized a targeted B2C funnel strategy leveraging diverse marketing channels to track KPIs, assess, and enhance campaigns, resulting in improved lead quality and acquisitions for both Allegiance Gold and external clients
• Built Media Hyve boutique agency from the ground up, including creating the MH logo and brand identity
• Averaged a 14% conversion rate for digital lead generation campaigns resulting is monthly sales exceeding $4 million
APR ’15- FEB ’20 - LOS ANGELES, CA
Creative Director/Designer | Goldco, LLC
• Produced comprehensive branding for Goldco, Coin IRA (crypto), and Precious Metals of America
• Utilized branding, web design, product design, collateral, direct mail, infographics, video, and social media to enhance brand awareness and generate qualified sales leads for key stakeholders
• Designed cost-effective direct mail packaging and reduced cost by $330,000 through international production sourcing
• Deployed B2C lead generation campaigns resulting in record annual sales acquisitions of $86 million
NOV ’09 - APR ’15 - LOS ANGELES, CA
Freelance Designer
• Created UI/UX, branding, marketing campaigns for clients in Real Estate, Automotive, Food & Beverage, Fitness, Sports
JUN ’06 - NOV ’09 - LOS ANGELES, CA
Sr Art Director | WhittmanHart
• Won Budweiser.com account and delivered final creative for re-launch of interactive experience [achieved W3 Gold Award]
• Lead Art Director for Harley Davidson, Bud Light, Sony Pictures, Sidney Kimmel Entertainment websites
• Art Directed electronic press kit experience websites for Sony Pictures “Perfect Stranger” and “Vantage Point”
• Created “Death at a Funeral” experience website and electronic press kit for Sidney Kimmel Entertainment
shopstar
Head of Branding, UI/UX, and Design
• Spearheaded the brand creation and product launch of “shopstar” Shopify app for Ecomm SMBs to enable personalized brand deals with shoppers based on the performance of their UGC
• Hands-on designer of the shopstar influencer product ui/ux, Shopify merchant application interface, merchant LP, and all marketing materials driving conversions for merchant and shopper installs
• Pioneered the "shopstar score," which via Ai measures a social media creators influence to automatically generate store credit
• Onboarded 250+ e-commerce stores in 2023 with massive adoption projected
Artech / Intel Gaming Access
Lead Designer (contract)
• Creative lead to an international team focused on generating UGC conversions and database growth for key stakeholders within Intel Gaming Access Program
• Delivered highly effective ROI producing web, mobile, video, and digital marketing creative for major ISV franchises with significant presence in the gaming industry including Call of Duty Modern Warfare II, PUBG, Gotham Knights, Naraka Bladepoint, Dying Light 2, Crime Boss Rockay City, Elden Ring, and more
• Utilized my expertise in visual storytelling and ui/ux to generate high engagement, content quality, social sharing, huge database growth, and customer LTV, allowing for informed decision-making and optimization strategiesfor Intel stakeholders
APR ’20 - JUN ’21 - LOS ANGELES, CA
Creative Marketing Director | Allegiance Gold / Media Hyve
• Led a multifunctional team consisting of copywriters, video editor, SEO manager, social media manager, and junior designers
• Created and optimized a targeted B2C funnel strategy leveraging diverse marketing channels to track KPIs, assess, and enhance campaigns, resulting in improved lead quality and acquisitions for both Allegiance Gold and external clients
• Built Media Hyve boutique agency from the ground up, including creating the MH logo and brand identity
• Averaged a 14% conversion rate for digital lead generation campaigns resulting is monthly sales exceeding $4 million
APR ’15- FEB ’20 - LOS ANGELES, CA
Creative Director/Designer | Goldco, LLC
• Produced comprehensive branding for Goldco, Coin IRA (crypto), and Precious Metals of America
• Utilized branding, web design, product design, collateral, direct mail, infographics, video, and social media to enhance brand awareness and generate qualified sales leads for key stakeholders
• Designed cost-effective direct mail packaging and reduced cost by $330,000 through international production sourcing
• Deployed B2C lead generation campaigns resulting in record annual sales acquisitions of $86 million
NOV ’09 - APR ’15 - LOS ANGELES, CA
Freelance Designer
• Created UI/UX, branding, marketing campaigns for clients in Real Estate, Automotive, Food & Beverage, Fitness, Sports
JUN ’06 - NOV ’09 - LOS ANGELES, CA
Sr Art Director | WhittmanHart
• Won Budweiser.com account and delivered final creative for re-launch of interactive experience [achieved W3 Gold Award]
• Lead Art Director for Harley Davidson, Bud Light, Sony Pictures, Sidney Kimmel Entertainment websites
• Art Directed electronic press kit experience websites for Sony Pictures “Perfect Stranger” and “Vantage Point”
• Created “Death at a Funeral” experience website and electronic press kit for Sidney Kimmel Entertainment
NOV ’04 - JUN '06 - LOS ANGELES, CA
Freelance Designer
• Clients: Coldwell Banker, Motortrend.com, Hotrod.com, Surfer.com
Freelance Designer
• Clients: Coldwell Banker, Motortrend.com, Hotrod.com, Surfer.com
OCT ‘03 - SEP ’04 - LOS ANGELES, CA
Sr Art Director | United Future
• Designed websites and SEM campaigns for multiple brands
• Clients: Wongdoody
Sr Art Director | United Future
• Designed websites and SEM campaigns for multiple brands
• Clients: Wongdoody
OCT ‘98 - SEP ’03 - LOS ANGELES, CA
Sr Art Director | zentropy partners (IPG / McCann Erickson)
• Art directed design team to deliver 19 online room reservation websites for Caesars Entertainment’s 8 casino brands [return on investment exceeded 500,000+ online room reservations in less than 6 months]
• Led creative team to develop and design online initiative of 23 auto enthusiast websites for Peterson Publishing [doubled the strategic 1st year online advertising sales goal to 2 million in ad sales in 1st weekend at SEMA]
• Designed General Motors website winning the Gomez Advisors #1 Automotive Site 4 years in a row [won the Goméz award for Best Auto Manufacturer Site 1999 - 2002, and Cannes Lion Finalist in 2000]
• Developed and delivered creative pitches to win new business [clients: Reebok, Primedia, Caesars Entertainment]
EDUCATION :
B.F.A. Graphic Design, Rutgers University, Mason Gross School of the Arts, New Brunswick, NJ
Sr Art Director | zentropy partners (IPG / McCann Erickson)
• Art directed design team to deliver 19 online room reservation websites for Caesars Entertainment’s 8 casino brands [return on investment exceeded 500,000+ online room reservations in less than 6 months]
• Led creative team to develop and design online initiative of 23 auto enthusiast websites for Peterson Publishing [doubled the strategic 1st year online advertising sales goal to 2 million in ad sales in 1st weekend at SEMA]
• Designed General Motors website winning the Gomez Advisors #1 Automotive Site 4 years in a row [won the Goméz award for Best Auto Manufacturer Site 1999 - 2002, and Cannes Lion Finalist in 2000]
• Developed and delivered creative pitches to win new business [clients: Reebok, Primedia, Caesars Entertainment]
EDUCATION :
B.F.A. Graphic Design, Rutgers University, Mason Gross School of the Arts, New Brunswick, NJ