Allegiance Gold
Marketing &
Lead Gen.
Lead Gen.
––
Allegiance Gold is a company that specializes in assisting retirees to protect their savings by purchasing physical gold, silver, and other precious metals. These metals are serviced by a custodian within in a Self-Directed IRA or physically held by the individual trading cash for gold.
This is a very specific niche demographic and I was tasked with converting quality sales leads utilizing multiple digital platforms to create and grow brand awareness, increase user engagement and ultimately increase the conversion of consumers. I developed a niche B2C funnel strategy which incorporates paid affiliate email marketing, landing pages, lead magnets (ebooks/guides), web design, blogs, organic advertising (SEO), Instagram, Facebook (Ai Chatbots), Youtube, Google ads, print collateral and direct mail.
This is a very specific niche demographic and I was tasked with converting quality sales leads utilizing multiple digital platforms to create and grow brand awareness, increase user engagement and ultimately increase the conversion of consumers. I developed a niche B2C funnel strategy which incorporates paid affiliate email marketing, landing pages, lead magnets (ebooks/guides), web design, blogs, organic advertising (SEO), Instagram, Facebook (Ai Chatbots), Youtube, Google ads, print collateral and direct mail.
Mobile
––
Landing Page
––
Exit Popup
––
Conversion Rate
––
Market Simulator
––
Facebook Ads
––
Youtube Spot
––
Instagram Posts
––
Youtube Spot
––
Email
––
Product Showcase
––
Print Collateral
––
Landing Page
––
eBooks/Lead Magnets
––
Strategy
––
