Allegiance Gold
Marketing &
Lead Gen.
Lead Gen.
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Allegiance Gold is a company that specializes in assisting retirees to protect their savings by purchasing physical gold, silver, and other precious metals. These metals are serviced by a custodian within in a Self-Directed IRA or physically held by the individual trading cash for gold.
This is a very specific niche demographic and I was tasked with converting quality sales leads utilizing multiple digital platforms to create and grow brand awareness, increase user engagement and ultimately increase the conversion of consumers. I developed a niche B2C funnel strategy which incorporates paid affiliate email marketing, landing pages, lead magnets (ebooks/guides), web design, blogs, organic advertising (SEO), Instagram, Facebook (Ai Chatbots), Youtube, Google ads, print collateral and direct mail.
This is a very specific niche demographic and I was tasked with converting quality sales leads utilizing multiple digital platforms to create and grow brand awareness, increase user engagement and ultimately increase the conversion of consumers. I developed a niche B2C funnel strategy which incorporates paid affiliate email marketing, landing pages, lead magnets (ebooks/guides), web design, blogs, organic advertising (SEO), Instagram, Facebook (Ai Chatbots), Youtube, Google ads, print collateral and direct mail.
Mobile
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/497df45b-0236-41f3-9410-7bc149da446f_rw_1920.png?h=253e0d323a1e826044e8f07662c48ea8)
Landing Page
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/caa05a1c-6e6d-4b62-b074-3bd4368d323a_rw_1920.png?h=0b6fac127c18d7a825aabf872b897a13)
Exit Popup
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/98e42eb4-8c5d-48af-a33e-c5eaf9876e0b_rw_1920.png?h=c871ff03bb7509d06cb0e79f524256de)
Conversion Rate
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/15631f9f-1d0e-44da-b8a7-afd0e53cb3a3_rw_1920.png?h=33c3fb5fd8aae4e863090bed40ed4880)
Market Simulator
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/15fe3d90-9e89-40f4-99d6-2920c89cfe12_rw_1920.png?h=877510370d358fd5ae587a00a1558924)
Facebook Ads
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/8998d059-7a25-4726-8e1a-c77218593ef8_rw_1920.png?h=7046968fb496190377d8a1aad8a4a6fd)
Youtube Spot
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Instagram Posts
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/f40eb65d-9ba3-4867-b85c-b4131e1ee042_rw_1920.png?h=0885e5fd90553fca6b90fa3a76d3924e)
Youtube Spot
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Email
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/94658b01-09bc-4fb2-af6f-6ac5dad3e3b6_rw_1920.png?h=c36ed107a0530decb0a11768d4a42b28)
Product Showcase
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Print Collateral
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/0376864a-8ff1-4678-8676-e42e5badeb9d_rw_1920.png?h=965b201c3c99cf189d8751e98543e7ba)
![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/88ca6df6-3845-4a15-90d6-52eb6e28c885_rw_1920.png?h=acab443f37664ad088256aa494098579)
Landing Page
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/e47ced09-78c7-4908-ac74-64367dff1a46_rw_1920.png?h=d1f8be22c4fc14021660c9554e4e49e7)
eBooks/Lead Magnets
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/f3b6aa34-69ae-4792-9900-497b37d57a41_rw_1920.png?h=074f9adc2e231f4541497c6b69d21d7e)
Strategy
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![](https://cdn.myportfolio.com/ae9637c24ef0d518e86c1020cb911036/fb72fc4b-aa82-4e1e-ad07-aafec2cac6af_rw_1920.png?h=434b43e065fcfcbce5e49f0833d5d111)