Intel PurePlay Logotype ID
Evolution of a brand font into an identity.
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When creating the PurePlay logotype for Intel Gaming my purview was it had to land within the established Intel brand guidelines while smartly pushing limits. Starting with the proprietary Intel Display One font my goal was to evolve the font into a new form that would smartly stray outside the firmly established corporate brand to appeal to and attract the nearly $100 billion dollar gaming community.
Brand Guidelines
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Logotype
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Font evolution
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Graphic treatment
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Social
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Promotional
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